In other words, grab-and-go items are becoming part of consumers’ routines.
The top triggers that prompt consumers to purchase grab-and-go items include more options, less time to cook, higher quality offerings, less time to dine in at restaurants, and improvement in grab-and-go packaging. Improved consumer perceptions of grab-and-go foods, in addition to increased time constraints, drive growth in the segment, according to Technomic. “The grab-and-go category has been the beneficiary of many of the initiatives put forth by leading retailers in recent years,” says Wade Hanson, principal at Technomic. Night covers provide a physical barrier to keep cold air inside a refrigerated grab-and-go display case when the operation closes for the day.As the grab-and-go food segment keeps growing, the need for attractive, efficient refrigerated display cases continues to rise.Īccording to a survey by Chicago research firm Technomic, 69 percent of consumers purchase grab-and-go foods due to the added convenience, and approximately 45 percent of restaurant customers seek more grab-and-go food options.Īs a result, a growing number of foodservice operators and retailers find that providing fresh foods to their customers in easily accessed refrigerated displays can help drive impulse sales and increase profits. Today’s more energy-efficient refrigerated grab-and-go displays provide unrestricted access and unparalleled food presentation to stimulate sales. Content sponsored by: Structural Concepts
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